Capital Linguists Website Re-write
Contact Becky to get started on a new and improved web site for your business!
510-517-8875 Becky@LongLifePen.com
510-517-8875 Becky@LongLifePen.com
How to Improve Traffic and Add Interesting Content to Your Site
Here are a series of screen captures of a recent website re-write I did. For this client I re-wrote his website, contributed some SEO blogs, and began sending out a bi-monthly newsletter. Some of the newsletters and blogs are posted here.
Capital Linguists is a business-to-business services company providing interpreter and translation services. They are often called at the last minute, so they have got to stay on the prospective customer's mind and establish Capital Linguists as a competitive expert in the interpreter and translation field. Their unique sales proposition is the quality of their services and customer care, and their special niche: international conference services and over-seas services.
Here are a series of screen captures of a recent website re-write I did. For this client I re-wrote his website, contributed some SEO blogs, and began sending out a bi-monthly newsletter. Some of the newsletters and blogs are posted here.
Capital Linguists is a business-to-business services company providing interpreter and translation services. They are often called at the last minute, so they have got to stay on the prospective customer's mind and establish Capital Linguists as a competitive expert in the interpreter and translation field. Their unique sales proposition is the quality of their services and customer care, and their special niche: international conference services and over-seas services.
Much Needed Facelift
The client, Capital Linguists, had a site that was three years old. The writing had been done overseas, and the paragraphs were long and lacked energy. It was just a wall of words.
My treatment added headlines and subheadings that tell a story on their own. The paragraphs have room to breathe, and the content is informative as well as being keyword rich.
Multiple Pages with Interesting Content
Each concept on the home page is linked to another page I wrote, adding more content. SEO terms grab Google’s attention; informational content appeals to the inexperienced consumer and adds assurance to the seasoned services shopper, always keeping my client’s audience in mind.
I made a series of information pages to launch at the same time, including 5 services pages and 5 “about” pages:
The entire website, but especially the home page, was optimized for the following search terms:
The client, Capital Linguists, had a site that was three years old. The writing had been done overseas, and the paragraphs were long and lacked energy. It was just a wall of words.
My treatment added headlines and subheadings that tell a story on their own. The paragraphs have room to breathe, and the content is informative as well as being keyword rich.
Multiple Pages with Interesting Content
Each concept on the home page is linked to another page I wrote, adding more content. SEO terms grab Google’s attention; informational content appeals to the inexperienced consumer and adds assurance to the seasoned services shopper, always keeping my client’s audience in mind.
I made a series of information pages to launch at the same time, including 5 services pages and 5 “about” pages:
- Services https://capitallinguists.com/services/
- Conference Services https://capitallinguists.com/conference-services-2/
- Interpreting Services https://capitallinguists.com/interpreting-services-2/
- Translation Services https://capitallinguists.com/document-translation-services-2/
- Translation Equipment https://capitallinguists.com/interpreting-equipment-services/
- About Capital Linguists https://capitallinguists.com/about/
- About Our Process https://capitallinguists.com/our-process/
- About Our Linguists https://capitallinguists.com/our-linguists/
- About Our Leadership Team https://capitallinguists.com/our-leadership-team/
The entire website, but especially the home page, was optimized for the following search terms:
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American Sign Language (ASL) to English
Arabic to English Articles Attorney to Client Court Interpreting Audio Technician Blog Books Bosch Interpreting Equipment Burmese to English Business Meetings Cantonese to English Capital Linguists Certified Interpreters Chinese to English Conference Equipment: Conference Interpreting Conference Interpreting & Promotion Conference Interpreting Services Conference Services Conference Support, Translation & Interpreting Consecutive Interpreting Corporate Communications Corporate Training Delegation Tours Document Translation Document Translation Service Dutch to English English translation Finnish to English |
French to English
Full and Tabletop Booths German to English Group Interpreting Haitian Creole to English Headsets and Receivers Hebrew to English Hindi to English Hungarian to English In-Person Interpreting Interpreters and Translators Interpreting Interpreting Agencies Interpreting Agency Interpreting and Translating Interpreting Services Italian to English Japanese to English Korean to English Language Training Lao to English Localization Localizing Mandarin to English Market Research Marketing Materials Medical Visits Microphones & Transmitters Mirror Translating |
Norwegian to English
One to One Meetings Portuguese to English Press Conferences Professional Interpreting Quality Translation Russian to English Seminars Simultaneous Interpreting Simultaneous Interpreting Equipment Rental Spanish to English Spoken Language Services Swedish to English Thai to English Translate, Edit, Proofread (TEP) Translating Translating Services Translation Translation and Interpreting Translation Equipment Translation or Interpretation Translation or Interpreting Translation Services Turnkey Projects Video & Phone Interpreting Vietnamese to English Voiceover Website Content |
Here is the home page I re-wrote for them, displayed in a series of screen shots:
